While interior decorators craft spaces for longevity and everyday use, we’re creating environments for the fleeting moment. This means our sets are temporary, yet they must convey permanence, personality, and story. That’s the magic—and the pressure.
How do we, as decorators, maintain freshness without falling back on tried-and-true formulas? Here’s a secret: Go deeper than just aesthetics. Every object, from the quirky lamp to the distressed wood table, must serve the narrative. Remember, it’s not about what’s on trend, but what serves the story.
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August 2020
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